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Get to Know Melissa Berry, Director of Marketing

Get to Know Melissa Berry, Director of Marketing

Since beginning her career in the forest products insurance industry a decade ago, Melissa Berry has become the heart of Continental Underwriters, Inc. Not only has she worked in and learned about every corner of our business, she’s been a tireless advocate in driving elements of our great company culture.

Melissa has been with CU since its founding, starting at the entry level and growing into a variety of key roles – ranging from front desk administration to loss control documentation, from licensing to hiring future CU superstars– before ultimately finding her stride of excellence and passion in marketing operations, where she is known to proudly “bleed Continental green.” Melissa’s strengths have played an integral role in the growth and success of Continental Underwriters over the past decade, and we’re thrilled to share that she’s just been promoted to Director of Marketing!

“If you’ve ever met Melissa, you know she lights up every room she walks into. She brings that same energy to Continental Underwriters every day, motivating and encouraging everyone to be their very best,” said Amanda Huang, Chief Operating Officer.

“Melissa is passionate about Continental Underwriters, about our customers, and about the industry as a whole — making her the perfect person to lead our marketing efforts and spread the word about the good work Continental Underwriters is doing.” – Amanda Huang, Cheif Operating Officer

This seems like the perfect time for us to invite others to get to know Melissa, often one of the first people prospective clients meet. Learn more about Melissa in the latest #CUemployeespotlight!

Name: Melissa Berry

Role: Marketing Director

Team: Executive Leadership

Time at CU: 8 years (plus 2 years working with Preston Herrington, III before he founded CU!)

A Typical Day Looks Like: No two days are ever the same, but my role primarily revolves around developing and leading the Continental Underwriters marketing strategy. I oversee our external marketing partners, manage our social media, elevate our presence at industry events, conduct industry research, build and maintain relationships and so much more. Working for a company with an amazing culture and mentors who helped guide me to achieve things I didn’t know I was capable of has made me want to shout from the rooftops what we’re all about. I truly feel blessed to wake up every day. I’ll always be one of those people who loves what they do, the team they get to do it with and how they do it.

The most important skills I bring to my job: Passion, authenticity, a strong work ethic and a constant desire to do things the right way.

The person who has had the biggest influence on my career: It’s not one person. It’s the whole team and culture here at Continental. Each person in our family makes up the tree that is me. Every person brings their own superpower to the table, and I am constantly learning from their professionalism, integrity and work ethic. They inspire me to be a better me each day.

My favorite outdoor activity: Relaxing either on the beach or in the mountains – as long as it’s warm!

Are there any industry associations you follow or are a part of? Each association listed at the bottom of this page has such an amazing community. Getting to meet and have real conversations with the people who are out there putting in the work every day is an honor. Some of these businesses are generational, and their dedication is truly inspiring. These associations, the work they do and their members are the core strength of the products this industry produces, both literally (in supplying housing materials) and ecologically (with environmental movements).

My personal motto: I have lots of mottos, so I’ll share one of my favorite quotes instead! “Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” –  Jay Danzie, who is a brand strategist and community activator.

Continental Underwriters is…setting the bar high in the forest products industry by providing insurance solutions for their partners centered around the needs for their business and doing it in the right way.

When you work with Continental Underwriters, you’ll quickly see the positive impact Melissa’s effervescent presence makes on our team. We’re incredibly grateful to have her as part of our CU family.

 

Click here to learn more about the rest of our amazing team.

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