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Specialists vs. Generalists:

How Our Specialized Industry Focus Can Help You Run a Successful Wood Products Business

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

This phrase was originally meant as a compliment to generalists as they were considered more versatile and proficient in a variety of skills or topics. The phrase, however, has evolved into a criticism by removing the second part only to leave that a “jack of all trades is a master of none”. Afterall, in an age of Google, anyone can know a little about a lot.

The true value comes in someone who knows a great deal about exactly what you are looking for. That specialist can help you make informed decisions, make sure you are on par with your peers, and advocate on your behalf. From an insurance perspective, a specialist in your industry will know what to expect from your operations. They will know the hazards and risks present, and how to mitigate those risks where possible. They will also know what is not possible.

Nothing is more frustrating than someone from outside your industry telling you how to run your business. They may have the best of intentions, but they just don’t get it. A specialist gets it, and can communicate it. Whether it’s an issue with an inspection recommendation or a specific coverage you are requesting, a specialist can communicate and advocate on your behalf with the insurance company. They are able to get the job done that a generalist simply can’t because they speak the language and understand your operations.

Companies in the forest products industry have an obvious need for specialists. Logging, hauling, and manufacturing of wood products is tough and each operation is unique. There are unique risks associated with these operations, coverages that benefit them, and safety procedures needed to make them successful. As a business owner, you may think your options are limited. How many people out there really understand this industry, especially from an insurance perspective?

The good news is you do have options, all of which can be tailored to your unique operation. Working with your insurance agent, a specialist like Continental Underwriters, Inc. can bring in numerous insurance companies to provide you with choices. Each of these companies have an affinity for the forest products industry, but work with someone like Continental Underwriters, Inc. to further expand their expertise.

The team at Continental Underwriters, Inc. has over 100 years of insurance experience specific to the forest products industry. All of our employees have seen sawmill, planing mill, and debarker equipment up close. We have smelled the freshly cut lumber, felt the sawdust on our face, and heard the buzzing of the saws. We have also seen the insurance policies, the coverage questions, and the claims. We work with agents and mill owners all over the country to help them run safe and profitable companies, and ensure they have insurance coverage that meets their needs. And, when that claim does occur, it is our first priority to get your questions answered and get you back up and running again.

Can a generalist do all of that? Maybe…but only if they know a good specialist!

To learn more contact our office at 804-643-7800 to speak to an underwriter.

The team at Continental Underwriters, Inc. has unmatched expertise in the Forest Products Industry. They are our absolute go-to for all accounts in this space. They put together tailored solutions for our clients that we can trust and count on. We put our trust in Continental Underwriters, Inc. as a Partner that we know is going to fight for the best possible solutions for our clients. – Insurance Agent

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